Brand Style Guidelines | Legal | Boston Children's Hospital

Communicating the Boston Children's Hospital brand

In order to maintain a consistent brand look and feel, we have developed guidelines for our brand & voice, logo, color, typography, visuals and print & digital. Please follow these guidelines if you are using the Boston Children’s logo or creating hospital communications of any kind.

Download the Brand Guidelines:

File downloads

Logo (click to download)	Description
	Boston Children’s Hospital Logo: Primary 72 dpi screen resolution
	Boston Children’s Hospital Logo: Horizontal 72 dpi screen resolution
	Boston Children’s Hospital Logo: Primary 300 dpi print resolution
	Boston Children’s Hospital Logo: Horizontal 300 dpi print resolution
	Boston Children’s Hospital Logo: Primary reversed 72 dpi screen resolution Note: Image is transparent and will not be visible in download window. To download file, right click on top, left corner of the page and “save image as.”
	Boston Children’s Hospital Logo: Horizontal reversed 72 dpi screen resolution Note: Image is transparent and will not be visible in download window. To download file, right click on top, left corner of the page and “save image as.”
	Boston Children’s Hospital Logo: Primary reversed 300 dpi print resolution Note: Image is transparent and will not be visible in download window. To download file, right click on top, left corner of the page and “save image as.”
	Boston Children’s Hospital Logo: Horizontal reversed 300 dpi print resolution Note: Image is transparent and will not be visible in download window. To download file, right click on top, left corner of the page and “save image as.”
	Vector-based logos in .eps format are available. Please email David.Chrisom@childrens.harvard.edu.