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What are your kids watching? Capturing media habits
TVs, radios, magazines, I-Pods, cell-phone videos, instant messaging, Web surfing, car DVD players. Today's adolescents are so saturated in media, often more than one form simultaneously, that it's hard even to measure their exposure to determine its health impact. Michael Rich, MD, MPH, David Bickham, PhD, and Lydia Shrier, MD, MPH of Children's Hospital Boston led a pilot study with 19 teens and preteens that combined multiple data gathering methods to get the most complete picture possible.
"Until we get much more finely tuned data collection, we won't have a full understanding of the nature of media exposure, or the effects of that exposure in the context of a very complex and evolving media environment," says Rich, director of the Center on Media and Child Health.
In addition to recall questionnaires, which asked about the previous week's exposure to TV, video games, music, phone, computer, and print media, participants completed detailed daily time-use diaries. They also underwent two methods of "momentary sampling" - beeped at random four to six times a day, they first answered a series of questions on a handheld computer, then created an audiovisual record of actual media exposure by doing a 360-degree pan of their environment with a camcorder, zooming in on TV screens, computers and other visible media.
After one week of such measurement, it became clear that the most complete and accurate portrait of media exposure comes through combining and cross-validating all four methods. For example, when diaries did not mention TV exposure, both momentary sampling methods showed TV to be on almost two thirds of the time. The multi-pronged approach captured not only the duration and content of media exposure, but also the context, how much attention was paid, salience or importance to the viewer/listener, and emotional state at the time of exposure.
With intriguing preliminary findings about gender and age differences in media use, the researchers now hope to scale up their study, adding one-year follow-up measurement plus assessment of health outcomes like smoking and obesity.
Friday, March 30, 2007, 12:45-2:30 p.m.
Platform Research Presentations - Session II
Colorado Ballroom E, Lower Level 2
Measuring Youth Media Exposure: A Pilot Study (2:15-2:30 p.m.)
Contact: Jamie Newton
617-355-6420
james.newton@childrens.harvard.edu
Founded in 1869 as a 20-bed hospital for children, Children's Hospital Boston today is the nation's leading pediatric medical center, the largest provider of health care to Massachusetts children, and the primary pediatric teaching hospital of Harvard Medical School. In addition to 347 pediatric and adolescent inpatient beds and comprehensive outpatient programs, Children's houses the world's largest research enterprise based at a pediatric medical center, where its discoveries benefit both children and adults. More than 500 scientists, including eight members of the National Academy of Sciences, 11 members of the Institute of Medicine and 10 members of the Howard Hughes Medical Institute comprise Children's research community. For more information about the hospital visit: www.childrenshospital.org/newsroom.
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