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''The tsunami of childhood obesity has not yet hit the shore -- it takes many years for complications to develop,'' Ludwig says. ''If the clock starts ticking at age 12 or 14, the consequences to public health are potentially disastrous -- imagine heart attack or kidney failure becoming a relatively common condition of young adulthood.''
Two thirds of American adults today are obese or overweight, and the proportion of people with extreme obesity has risen especially rapidly, the investigators note. Thus far, medical treatment has had little success in offsetting this trend.
Ludwig attributes much of the obesity epidemic to environmental factors. ''If we were to reverse environmental factors back to those of the 1960s, most of the obesity epidemic would disappear,'' he asserts.
In the past 40 years, fast food, junk food, and soft drinks have become a prominent part of the landscape. Food advertising directed at children has exploded, and portion sizes have ballooned (see attached fact sheet). Schools have become purveyors of fast food and soft drinks through contracts with the food and beverage industry that help fund school programs -- even as they cut physical education classes from their curricula to save money. At the same time, children are becoming more sedentary, spending more time watching TV and using computers.
Moreover, many insurance companies don't cover obesity treatment, or offer only limited coverage. Nationally, reimbursement is as little as 10 percent, Ludwig notes.
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