Children's Hospital Boston unwraps Project Good Gift from Generation Cures
National online giving campaign empowers kids to cure kids, redefining the meaning of a "good gift" this holiday season
November 10, 2008
Children's Hospital Boston announces the launch of Project Good Gift from Generation Cures, an inspirational holiday giving campaign for children and their families that lets kids be heroes by "giving it up" for other kids.
With Project Good Gift, kids choose to give up receiving a holiday gift--like a game or a toy--and ask family and friends to make a "good gift" donation to Generation Cures in place of their present. All funds raised through Project Good Gift will support life-saving research programs at Children's Hospital Boston that enable doctors and scientists to explore new cures and treatments for sick kids all over the world. An easy and impactful way to give back during the holiday season, Project Good Gift teaches kids that giving can be just as great as receiving.
In contrast to traditional holiday giving campaigns for adults, Project Good Gift puts kids in the driver's seat, giving them the pride and satisfaction that comes with personally taking action to help other kids. With Project Good Gift, kids get to be the philanthropic leaders in their families--encouraging and equipping the adults around them to make a difference.
"New pediatric research dollars are critical to finding cures for serious childhood diseases and illnesses such as autism, diabetes and pediatric cancer - the need is profound," said Jan Cady, chief philanthropy officer at Children's Hospital Boston. "With Project Good Gift, kids see that even the smallest sacrifice, like one less holiday gift, can make a major impact when combined with similar acts of generosity from others. These lessons about giving are especially important this year, when so many are struggling to do more with less."
Project Good Gift was unveiled today just two weeks after the launch of Generation Cures, a first-of-its-kind web-based philanthropic community for tweens. Kids and parents can visit the newly launched Generation Cures website and click on the Project Good Gift icon to give up a gift to help cure other kids. In the process, amilies can enjoy the free original games, stories and videos on the Generation Cures site. Created by award-winning educators and designers, Generation Cures' content teaches kids to care about others, understand the concept of giving and believe they can make a difference in the world.
"Today's kids really want to make an impact, and the children who participate in Project Good Gift will be so proud to know their kindness is changing the lives of other kids," commented Cady.
Children's Hospital Boston
Generation Cures is a web-based philanthropic community built especially for tweens (ages 8-12) and their parents, providing free and safe access to original content that teaches kids about the power of caring, compassion and giving. Representing an innovative new approach to e-Philanthropy and a healthcare first, Generation Cures mobilizes kids and their families to help fund research to cure debilitating children's diseases.
Children's Hospital Boston is a leading source of life-saving treatments, groundbreaking research and compassionate care for children in New England and worldwide. In its annual "America's Best Hospitals" issue, U.S. News and World Report has rated Children's Hospital Boston one of the top two children's hospitals for 19 consecutive years. Children's Hospital Boston has the largest and most active research program at a children's medical center.