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The campaign encourages New Englanders to "become a Champion for Children's" by using text messaging on wireless devices to donate to Children's Hospital's patient care, cutting-edge research and community outreach initiatives. The program was conceived to facilitate donations to the world-renowned hospital from consumers of all ages, demographics and economic strata. With each text donation, $5 will be donated to Children's Hospital Boston.

"Children's Hospital Boston understands that every donation, large or small, makes a difference for our patients and their families," said Children's Hospital Trust Associate Vice President of Corporate Development and Marketing Carola Cadley. "We hope that 'Text 4 Kids' will be a valuable resource in our effort to close the gap between sickness and health for children."

The first of a multi-part PSA series features Mad Fisherman Charlie Moore and former hospital patient and cancer survivor Michael Fiacco, 11. The PSA is currently airing on NESN and can be viewed on YouTube.

"Everyone's been touched in some way by Children's Hospital Boston-including me," said Moore. "I'm excited to be part of a campaign that makes giving easy, regardless of who you are and what you do for a living. Together, these small donations can make a difference."

The instructions are simple-users dial the number "4," then the letters "KIDS" to shortcode 20222 to make a $5 donation. For more information on "Text 4 Kids," visit www.childrenshospital.org/giving.

Become a fan of Children's Hospital on Facebook at www.facebook.com/ChildrensHospitalBoston or on Twitter @ http://twitter.com/childrensboston.

Contact:
Keith Gainsboro
Elevate Communications
617-861-3650
keith@elevatecom.com

Children's Hospital Boston, an internationally renowned center for medical research and treatment, is one of the only pediatric hospitals nationwide that focuses on pairing world-class research with clinical resources to develop novel therapies to treat and cure children. Many of the hospital's scientific advancements have far-reaching implications for treating adults, too - they target diseases including prostate and breast cancer, macular degeneration, and Alzheimer's. For more information, visit www.childrenshospital.org.