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The campaign will culminate with Children's serving as the first-ever charitable partner for the Comcast Latino Family Festival in Fenway Park, which will be hosted by El Mundo Newspaper and the Boston Red Sox on Sunday, August 2nd, from 12 p.m. to 7 p.m. To encourage attendees to donate to Children's, they will experience special video tributes of patient families on the Fenway Park Jumbotron as well as onstage presentations highlighting miracle stories about Children's life-saving care for kids from all over the world.
"The Latino community is very important for Children's and we are proud to serve all families in need of our services," said Sandra Fenwick, President and Chief Operating Officer. "Our partnership with the Comcast Latino Family Festival will allow us to share our expertise and health information with thousands of families. It will also encourage our community to support us with our life-saving work and world-changing research."
Event organizers expect more than 8,000 festival-goers to attend this summer celebration of Boston's Latino community. This year's event will feature a health and fitness pavilion, children's games and activities, and special live performances from top international recording artists Daddy Yankee and Victor Manuel.
According to the 2000 U.S. Census, Latinos are the largest minority group in Massachusetts with more than half a million Latinos living in the Commonwealth. Of the 500,000 children that are seen at Children's every year, 20% or 100,000 are Latino. Sixty-five percent of the patients at Children's Martha Eliot Health Center in Jamaica Plain are Latino.
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