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Children's Hospital Boston announces the launch of Project Good Gift from Generation Cures, an inspirational holiday giving campaign for children and their families that lets kids be heroes by "giving it up" for other kids.
With Project Good Gift, kids choose to give up receiving a holiday gift--like a game
or a toy--and ask family and friends to make a "good gift" donation to Generation Cures in place of their present. All funds raised through Project Good Gift will support life-saving research programs at Children's Hospital Boston that enable doctors and scientists to explore new cures and treatments for sick kids all over the world. An easy and impactful way to give back during the holiday season, Project Good Gift teaches kids that giving can be just as great as receiving.
In contrast to traditional holiday giving campaigns for adults, Project Good Gift puts kids in the driver's seat, giving them the pride and satisfaction that comes with personally taking action to help other kids. With Project Good Gift, kids get to be the philanthropic leaders in their families--encouraging and equipping the adults around them to make a difference.
"New pediatric research dollars are critical to finding cures for serious childhood diseases and illnesses such as autism, diabetes and pediatric cancer - the need is profound," said Jan Cady, chief philanthropy officer at Children's Hospital Boston. "With Project Good Gift, kids see that even the smallest sacrifice, like one less holiday gift, can make a major impact when combined with similar acts of generosity from others. These lessons about giving are especially important this year, when so many are struggling to do more with less."
Project Good Gift was unveiled today just two weeks after the launch of Generation Cures, a first-of-its-kind web-based philanthropic community for tweens. Kids and parents can visit the newly launched Generation Cures website and click on the Project Good Gift icon to give up a gift to help cure other kids. In the process, amilies can enjoy the free original games, stories and videos on the Generation Cures site. Created by award-winning educators and designers, Generation Cures' content teaches kids to care about others, understand the concept of giving and believe they can make a difference in the world.
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