Innovative Online Community that Mobilizes Tweens and their Families to Give Back also Takes Home 16 Communicator Awards
July 7, 2009
Boston, Mass. -- Children's Hospital Boston's Generation Cures movement has been honored for creating the "Website of the Year" by the Mom's Choice Awards, which recognize excellence in family-friendly media, products and services. Thejudging panel included: Dr. Twila C. Liggett, ten-time Emmy winner, professor and founder of PBS's Reading Rainbow; Julie Aigner-Clark, creator of Baby Einstein; and Bettie B. Youngs, Ph.D., M.Ed., a Pulitzer Prize nominated author of 34 books and director of Professional Development, Inc.
The Generation Cures website offers free games, videos, music, webisodes and creativity challenges that inspire kids to make a difference in the world. Tweens can then turn their inspiration into action to help cure other kids by encouraging family members and friends to sponsor their game play on the website. Funds raised through the site support Children's Hospital's life-saving pediatric research.
Generation Cures also recently received 16 Communicator Awards, honoring creative excellence for communications professionals. The innovative tween website was recognized in a variety of categories, including family/parenting, games, health, science, teen and visual appeal. Judging for the Communicator Awards is overseen and sanctioned by the International Academy of Visual Arts.
"Generation Cures teaches tweens they can change the world and gives them the tools to change the lives of other kids," said Jan Cady, chief philanthropy officer of Children's Hospital Boston. "It's an honor to be recognized by the Mom's Choice and Communicator Awards for equipping young people to make a difference on their own terms - through fun and games. Every day the Generation Cures Community's passion and dedication gets us closer to more discoveries to cure more kids."
Julie Murphy, CXO Communication
Generation Cures is a web-based philanthropic community built especially for tweens (ages 8-12) and their parents, providing free and safe access to original content that teaches kids about the power of caring, compassion and giving. Representing an innovative new approach to e-Philanthropy and a healthcare first, Generation Cures mobilizes kids and their families to help fund research to cure debilitating children's diseases.
Children's Hospital Boston is a leading source of life-saving treatments, groundbreaking research and compassionate care for children in New England and worldwide. In its annual "America's Best Hospitals" issue, U.S. News and World Report has rated Children's Hospital Boston one of the top two children's hospitals for 19 consecutive years. Children's Hospital Boston has the largest and most active research program at a children's medical center.