Children's philanthropic tween website recognized for creative excellence, family-friendliness and kid-fun
February 18, 2009
Boston, Mass. -- Just three months after Children's Hospital Boston launchedGeneration Cures, an innovative online philanthropic community for tweens, the site has been honored with eight prestigious national awards. The awards recognize the site's kid-friendly content and interactive design, and demonstrate how Generation Cures is empowering kids to positively impact each other.
Generation Cures teaches kids about the importance of caring and giving through free, original digital content including interactive games, animated cartoons and kid-directed videos. At the same time, the site raises vital pediatric research funds to find cures for sick kids worldwide. To date, the site has received:
- Two Gold Davey Awards, honoring creative excellence, out-of-the-box-thinking and exceptional execution in the Charitable Organization and Youth Website categories. The site also was recognized with a Silver Award in the Education category.
- Two Interactive Media Awards, recognizing the highest standards of excellence in website design and development, for Outstanding Achievement in the Kids and Hospital categories.
- Two Gold Mom's Choice Awards®, honoring Generation Cures as one of the best in family-friendly media, products and services. Generation Cures took home 2009 Mom's Choice Gold honors in the categories of Web Resource for Children and Best Philanthropic Product/Service.
- The "KidZui Seal" from leading kids' Web browser KidZui, demonstrating thatGeneration Cures is family-friendly and kid-fun according to a review board of 200-plus teachers and/or parents.
"Our goals are ambitious - to provide kids with an educational and inspiring online destination that teaches them about giving in fun ways, and empowers them to make a big difference for other kids," said Jan Cady, chief philanthropy officer at Children's Hospital Boston. "We are very gratified to receive the enthusiastic endorsement of such discerning and respected family and Web organizations."
Julie Murphy, CXO Communication
Generation Cures is a web-based philanthropic community built especially for tweens (ages 8-12) and their parents, providing free and safe access to original content that teaches kids about the power of caring, compassion and giving. Representing an innovative new approach to e-Philanthropy and a healthcare first, Generation Cures mobilizes kids and their families to help fund research to cure debilitating children's diseases.
Children's Hospital Boston is a leading source of life-saving treatments, groundbreaking research and compassionate care for children in New England and worldwide. In its annual "America's Best Hospitals" issue, U.S. News and World Report has rated Children's Hospital Boston one of the top two children's hospitals for 19 consecutive years. Children's Hospital Boston has the largest and most active research program at a children's medical center.