Kids Get Creative for Cures on Tween Site Generation Cures

Award-Winning Online Tween Community Announces Winners of First Poster Contest

August 18, 2009

Boston, Mass. — Children's Hospital Boston today announced the winners of it's firstGeneration Cures online tween poster contest. The competition, which attracted over 700 entries from across the United States, was designed to encourage young people to think creatively about how to communicate the core Generation Cures message of "kids helping kids."

With empowering themes woven into its free games, videos, music, and creativity challenges, Generation Cures is an online community that inspires tweens to make a difference in the world. Kids can then turn that inspiration into action by teaming up with their family members and friends to raise money for Children's Hospital Boston's life-saving pediatric research.

In June Generation Cures launched its new "Creation Station" by inviting kids to get creative for cures. The winning poster entries were voted on by the Generation Curescommunity. Grace an 11-year old from Pennsylvania earned the grand prize with the creation of a poster entitled "Listen to the Power of Music." Julia, an 11-year old from Massachusetts and Courtney, a 12-year old from Texas each earned First Place awards.

"Generation Cures is a great non-profit organization which I am proud to be a part of," said grand prize winner Grace. "It raises money for such a wonderful cause. That was the inspiration for my poster. I personally think that music has a certain power that can uplift spirits. Each song has a personality that you can relate to. I am blessed to have won a contest that supports such an amazing cause!"

More than 700 posters were created on the Generation Cures Creation Station, all inspired by the site's message of hope and original games, animated stories and kid-directed videos. All poster entries are available for viewing on the Generation Cures site. Posters that received the community's top votes were reviewed by a panel of judges representing Generation Cures. Children’s Hospital Boston developed the free site to help tweens understand and experience the power of giving back.

Julie Murphy, CXO Communication

Generation Cures is a web-based philanthropic community built especially for tweens (ages 8-12) and their parents, providing free and safe access to original content that teaches kids about the power of caring, compassion and giving. Representing an innovative new approach to e-Philanthropy and a healthcare first, Generation Cures mobilizes kids and their families to help fund research to cure debilitating children's diseases.

Children's Hospital Boston is a leading source of life-saving treatments, groundbreaking research and compassionate care for children in New England and worldwide. In its annual "America's Best Hospitals" issue, U.S. News and World Report has rated Children's Hospital Boston one of the top two children's hospitals for 19 consecutive years. Children's Hospital Boston has the largest and most active research program at a children's medical center.