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The Children's Hospital Trust staff.
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 ou've
heard the name Children's
Hospital Trust a thousand times, but have you ever wondered
exactly what the Trust is? How they raise money? And how that money
is used?
The Trust was formed six years ago to boost hospital fundraising.
Under the leadership of Trust President Janet
Cady, gift support has grown from $13.7 million in
1997 to a record-breaking $60 million in 2001. Despite the sluggish
economy, the Trust continues to generate $50 million yearly.
Behind the fundraising is a nearly 60-person staff, located at
138 Harvard Street in Brookline, focused on three main areas: major
gifts, annual support, and shared services. In addition, the Trust
board, composed of 32 community leaders and chaired by Steve Karp,
has been pivotal to the growth in philanthropy.
Children's Hospital Trust
At a glance
In 2000, the Trust launched the five-year
Cause
for Wonder campaign, the hospital's first-ever comprehensive
fundraising effort. In three years, the Trust has raised $170
million toward its $250 million goal.
Annual Events and programs
Childrens Heroes
Children's Circle of Care
Children's Circles of
Leadership
WBZ-Children's Hospital
Telethon
Children's Hospital Radiothon
Miles for Miracles Walk
Children's Miracle Network
(Telethon and Radiothon)
The
Kids at Heart Marathon
Team |
Major gifts ($50,000 or more) come from a small group of benefactors.
Since the Trust became active, the hospital has receivedžan unprecedented
48 individual gifts of $1 million or more. In addition to working
with individual donors, the major gifts team works with charitable
foundations and corporations interested in supporting children's
health.
The annual support team encompasses several areas, including special
events, corporate initiatives, direct mail, and individual giving
below $10,000. If you've watched the annual WBZ-Children's
Hospital Telethon, participated in last year's Miles for Miracles
Walk, been invited to make a contribution to Children's at a Wal
Mart store, or been encouraged to donate to Children's via mail,
you've been part of the annual support team's efforts.
The shared services team works behind the scenes, writing support
materials, conducting research, planning donor events and processing
each and every gift—last year numbering 75,000. Many of Children's
donors have personal connections to the hospital and target their
donations to support specific program areas. Other donors know the
importance of supporting some of the hospital's neediest areas,
and make their gifts to the Children's Fund.
Together, the Trust board and staff work to ensure the hospital
is well funded, helping Children's care for all kids who need the
hospital's compassionate, cutting-edge care while funding leading
research initiatives that make us one of the top pediatric hospitals
in the country.—MC
Learn more in a Dialogue with Trust President Janet
Cady
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