November 2006

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Kids with asthma can...!

Asthma is the leading cause of hospitalization at Children's Hospital Boston. To raise awareness of childhood asthma and encourage families to talk to their child's doctor about it, Children's has teamed up with a number of local institutions to launch a multi-media asthma management campaign, "Kids with Asthma Can’Ķ" It's the first public health initiative of its kind in Boston.

Using characters from WGBH's TV series Arthur, which features the popular character Arthur the Aardvark and his asthmatic friend, Buster, "Kids With Asthma Can..." is designed to send an educational and positive message to kids with asthma. The characters appear on billboards, trains and buses in neighborhoods with the highest rates of asthma in the city. Also, a traveling play about Buster aims to help families understand how asthma sufferers can live healthy, active lives. It will be performed 80 times at the Children's Museum and in community sites through the spring. For more information, go to www.childrens hospital.org/newsroom.

:: Erin Graham, Editor :: Masthead ::

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