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New Director of Marketing
ast month, Children’s welcomed Anne Speakman as the new Director of Marketing. She brings more than 20 years of experience in health care marketing and communications, and will create and direct programs to help Children’s reach families, physicians and the community, increase loyalty to the Children’s “brand,” promote the hospital’s growth and expand its market.
She comes from a national neonatal care management company, where she led marketing, branding, Web development and family education efforts. She previously held positions as director of Marketing and Public Affairs at New England Medical Center and director of national promotion at WGBH.
“From a growth and marketing perspective, Anne joins our team at an important time,” says Marketing and Public Affairs VP Michelle Davis. “She knows the health care industry and understands how marketing can help us meet our goals.”
To read about Children’s Hospital Boston’s new marketing and branding efforts, see the Dialogue with Michelle Davis.
