Arnold Worldwide
Arnold Worldwide is an international $2 billion advertising agency
that has agreed to take Children’s Hospital Boston on as
a pro-bono client, meaning they do not charge us for their time.
They have spent countless dollars and hours helping us identify
our brand essence and strategy. They have also been able to use
their influence in the market and our reputation to get photographers,
production houses and other vendors to work for free or low cost.
What Arnold Does
Arnold Worldwide aims to identify the core truth of a brand and
its unifying target mindset, and tell a story that makes that
brand more meaningful in people's lives. The agency’s work
changes behavior, inspires people, and often revolutionizes categories.
They call their approach Brand Separation.
Through the Brand Separation process, Arnold Worldwide is able
to find a meaningful place for an organization’s brand to
live in its customers’ lives. It allows the organization’s
brand to stand apart from the competition and become a category
of one.
With smart, creative, nice people, the agency creates modern,
integrated campaigns for brands like Volkswagen, Royal Caribbean,
Jack Daniels, Bermuda and Amtrak. Arnold Worldwide’s mission
is to develop extraordinarily successful campaigns for extraordinary
clients, to continually improve, and to challenge their clients
and themselves to do the best work they can.
Find out more about Arnold
Worldwide.