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Children's Hospital Boston and Kohl's Department Stores have launched a campaign aimed at families in Boston. Healthy Family Fun promotes fun, low-cost and family-oriented activities and resources.
Boston families are prominently featured in the campaign promoting positive messages and neighborhood resources. Posters appeared in MBTA stations and as billboards throughout Jamaica Plain and Roxbury last year. A new series of advertisements will appear this April until August 2011.
The campaign's web site, healthyfamilyfun.org, offers recipes, local physical activity resources and budget tips. The site encourages people to share comments and healthy ideas, and will feature stories about the families in the new advertisements.
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