Margaret Coughlin

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Margaret Coughlin

Senior Vice President and Chief Marketing and Communications Officer


Margaret Coughlin is the Senior Vice President and Chief Marketing and Communications Officer for Boston Children’s Hospital. Margaret began serving in this capacity in March of 2011 and has the key responsibilities of building Boston Children's revenue, reputation and brand. Since joining Boston Children’s she has successfully repositioned the brand and launched a multiyear marketing campaign to increase preference and made Boston Children’s the established go to brand nationally for pediatric care. She has radically changed the digital footprint of the enterprise and is responsible for the consumer digital journey for Boston Children’s. She leads a team that markets Boston Children’s products to key constituencies and leads its external image to the world.

She's entrepreneurial and driven by mission, and for more than 25 years has worked in branding, marketing and communications at global marketing agencies (Arnold Communications, Hill Holiday and BBDO) with brands such as Reebok, Hasbro, Fidelity and Gillette. She also worked at Procter and Gamble, Digital Globe and other public companies before coming to Boston Children's.

We are grateful to have been ranked #1 on U.S. News & World Report's list of the best children's hospitals in the nation for the third year in a row, an honor we could not have achieved without the patients and families who inspire us to do our very best for them. Thanks to you, Boston Children's is a place where we can write the greatest children's stories ever told.”
- Sandra L. Fenwick, President and CEO

Boston Children's Hospital 300 Longwood Avenue, Boston, MA 02115 617-355-6000 | 800-355-7944